ProjectX Announces Collaboration with Key Global Designers

Xillion by ProjectX
4 min readSep 16, 2021


Top Designers from leading fashion brands will be dropping Their Super Rare NFTs via Fashion Pool on the ProjectX Platform.

New York, NY: Alessandro De Vita (Visuals Designer at PRADA), Damiano Clemente (Senior Graphic Designer at DSQUARED2), Stefano Lo Muzio (Couture Fashion Designer at MOSCHINO), and Claudio Simonetti (Footwear Designer at ETRO) team up with ProjectX, Purple Fly and Who Knocks to create an first in-a-history custom pool of Super Rare Fashion NFTs on the ProjectX platform. This Designers’ Collective pool will be curated by Who Knocks x Purple Fly. The joining of forces between ProjectX and the notable group of fashion designers opens up the opportunity to further integrate NFT technology with the $2Tn Global Fashion industry.

The strategic partnership between ProjectX and the group of talented designers is just the beginning of the long-term relationship which will come between NFTs and the mechanics of the apparel industry. “We’re proud of being able to partner with the talented group, who will be bringing with them their extensive backgrounds in design and fashion from several segments in the apparel industry. This unprecedented collaboration will open the door for dozens of large brands to the NFT market” says John Slyusarev, CEO of ProjectX.

“We are proud to be part of this project which represents Italian excellence in the art of design. We have always enjoyed new challenges, which is why we have never hesitated to enter the world of NFTs. A new era has begun. Thanks also to our partners at ProjectX, with whom we collaborate every day to create something really important.” says both the teams of Who Knocks and Purple Fly.

[De Vita]

Alessandro De Vita (Visuals Designer at PRADA) focuses on graphic design, architecture, and fashion as his main three disciplines. Being a Graphic designer in the Visual Merchandising office of PRADA, he has spent the last years working on the brand’s displays, from Broadway to Paris, from London to Hong Kong, taking care of interiors, Windows, but also POP-UP and special events. Alessandro has ten years of experience with a classical reference to his style, and has been involved with several studios such as ONSITESTUDIO, OBR, and HANNINEN to name a few.


Damiano Clemente (Senior Graphic Designer at DSQUARED2) is a Milan based artist who is an active graphic designer in the fashion and graphic arts sectors. He has collaborated with major brands such as Dsquared2, and his graphics have paraded on the most important world

Stage of dressing international stars. The company (Dsqaured) was founded by Dean and Dan Caten (Canadian twins of Italian origins) and has always been at the top, due to the aesthetics and quality of the garments, as well as the importance of their collaborations. Damiano’s background in art and his passion emerge in his work, weaving an intricate web of content that meets the interest of contemporary audiences. Being the Senior Graphic Designer and Illustrator of DSQUARED², his essential lines tell the beauty of art on fabric. Damiano’s very particular style combines the essentiality of lines with quite picturesque subjects, translating illustrations ranging from ancient Greek to modern art.

[Lo Muzio]

Stefano Lo Muzio (Couture Fashion Designer at MOSCHINO) lived and worked in London and in Kuwait City before settling in Milan to pursue his career in Fashion. While studying Law, he graduated in Fashion Design at IED and started designing his menswear collection -

defined by austere silhouettes and minimal details, seeking a contemporary language for peripheral identities. Later on, in 2014, Stefano started working at Moschino, where he still designs womenswear for the Couture collection under Jeremy Scott’s creative direction.


Currently working as Shoes Designer at Etro, Claudio Simonetti (CFMS) has had professional experiences at NGG (Marcelo Burlon County of Milan and Palm Angels), Golden Goose, Giorgio Armani, and Umbro. He collaborated as a Visual Artist with Franko B and Francesca Alfano Miglietti by participating in workshops and exhibitions, and utilizes esoteric symbolism in order to illustrate contemporary shamanic means of communication.

ProjectX is a launchpad for NFT issuers, Celebrities, KOLs, and other key figures who would like to set up pools of NFTs and raise funds for it via a public sale (IDO style). Project X works to provide the most secure and simplified way to gain exposure to the NFT market with the use of pools and Indexes. The aim is to create different themed pools of NFTs which include Music, Digital Art, Sports Cards, and KOL issued NFTs to name a few. They have also signed partnerships with Polygon, Terra Virtua, LOCG, Glimpse and more than 10 other blockchain companies.

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