ProjectX Announces Collaboration with a Korean music star DJ SODA

Xillion by ProjectX
4 min readSep 22, 2021


DJ Soda Will be dropping Her Custom NFT Pool on the ProjectX Platform

New York, NY: Famous K-Pop artist DJ SODA (18MM followers) joins with the ProjectX platform to create a custom pool of NFTs. She will be dropping 10 super exclusive NFT packs with the platform and expects to generate $2 million + in revenue from the drop which is scheduled for early November.

This joining of forces between the NFT platform, music record label Purple Fly, and one of the world’s most successful DJs will provide the music and entertainment industry with a brand-new case study that can potentially change the way celebrities monetize their assets and engage their fan bases. For DJ Soda, this means she will be able to organically reach her total social media following of 18 million users across several new avenues of engagement by utilizing the NFT technology. For example, each of the NFTs will have included perks — such as access to early song releases, exclusive tickets to her shows around the world, and special merchandise for NFT holders. Also, DJ Soda’s NFTs will be integrated into the NFT earn-to-play card game Legends of Crypto that will give one more utility to NFT holders.

ProjectX will be releasing 150 million fungible BEP-20 tokens, which will be pegged to those 10 NFT packs within DJ Soda’s vault. ProjectX will then be opening the presale for all early investors at $0.01 per token, allowing them to take advantage of their significant discount. Immediately following the pre-sale, tokens will then be listed on the secondary market exchanges (centralized & decentralized). When trading is fully opened to all other users, all token holders will be able to stake tokens, generate passive income, provide liquidity and earn rewards.

“We’re proud of being able to partner with talent such as DJ SODA, and look forward to further working with A-level celebrities from entertainment, sports, and music from all corners of the World,” says John Slyusarev, CEO of ProjectX.

“Excited to work together with DJ SODA on this new project, she represents the excellence of the contemporary k-pop and dance music landscape” says Jonny Chiappetta, CEO of Purple Fly.

DJ SODA is Asia’s first renowned DJ superstar who joined the scene in 2013, shortly after giving up musical acting to focus all of her efforts on her music production career. SODA’s background in stage performances aided the development of her signature stage move, the ‘Flute Dance’, which instantly went viral and accumulated millions of views on Youtube, Facebook, and other social media. As the viral sensation kept on spreading, amassing millions of followers on social media — SODA has attracted endorsements from the likes of Maxim. Her modeling career funded her beginning as a DJ and still is the face of a variety of global brands such as Bourjois, Pringles, Nike, Beats by Dr.Dre, and more.

Purple Fly is the world’s first NFT-fueled record label and is an independent label that is utilizing groundbreaking blockchain technology to provide a much-needed platform for the spectrum of electronic music. The label’s goal is to support collaborations of all forms of art, connecting music with stunning visuals for an immersive experience that goes beyond that of electronic music. It will be releasing NFTs directly on its official website, with each music drop enabling artists to have direct access to their fan base across several fanbases that could not have been accessed as easily beforehand.

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ProjectX is a launchpad for NFT-related DAOs. The launchpad helps Celebrities, KOLs, and other key figures who would like to set up pools of NFTs to raise funds via a public sale (IDO style). Project X works to provide the most secure and simplified way to gain exposure to the NFT market with the use of pools and Indexes. The aim is to create different themed pools of NFTs which include Music, Digital Art, Sports Cards, and KOL-issued NFTs to name a few. They have also signed partnerships with Polygon, Terra Virtua, LOCG, Glimpse, and more than 10 other blockchain companies.

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